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Marketing and PR for your new business

Very few businesses have mega-bucks to spend on that all important marketing and PR activity. Sign up to one of Paula Gardner's excellent PR classes, and you'll discover lots of imaginative, free and easy ways to promote your business on a shoestring. To find out more click

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Or, to buy her excellent book on how to boost your small business profile in 30 days or less, click through to

• Many people forget the basics of marketing or try to make it more complex than it needs to be. Marketing for initial growth and longer term survival take slightly different paths so we'll be looking at them separately - although you need to be thinking about them and doing them at the same time.

• Your businesses may run on many smallish, regular transactions or just a few, more irregular higher value ones. Either way, you need to have a strategy for acquiring new customers, and a strategy for nurturing your existing customers.
• Relying on one or a very few customers is risky in more ways than one, so think about how many customers you could reasonably expect to acquire and develop over time in your sector and plan around that. If there are not enough customers or the target population is in any way unstable, how will you cast your net further or perhaps replace a group of target customers?

• Product - i.e. what is it? How many variations of it are there? What features and benefits does it have? What is unique about it?
• Price - How much will it cost? How much can you sell it for? How many do you need to sell to make a profit?
• Promotion - How will you tell customers about it? What methods of advertising and promotion will you use?
• Place - Where will you sell it? Retail? Wholesale? On the internet? Using a direct salesforce? A mixture of several channels of distribition?

Blog King - Entrepreneurs Journey Our favourite blog marketing writer and trainer Yaro Starak - Blog King. You can download his excellent ebook for free by clicking on the links or join his Blog Mastermind Mentoring...